Youth-focused publisher Pedestrian Group today launched The Chainsaw, a web3-focused news site that will report on the impact and real-world applications of blockchain technology.
The Chainsaw, Pedestrian’s first 100% owned and operated brand since PEDESTRIAN.TV, will have an editorial team of seven led by Samantha Howard.
Howard said: “I’m beyond excited to be a part of an incredible team responsible for the industry’s first web3 publication that will champion Australian voices and tell impactful stories through a cultural, business and financial journalistic lens.
“We’re looking forward to uncovering a new underground class of creative innovators who are reshaping the infrastructure of the internet to be community-led.”
Matt Rowley, CEO of Pedestrian Group, said: “There’s not a lot more exciting than having a front row seat at the birth of the next iteration of the internet. We know our youth audience agrees and we look forward to bringing them an engaging journalistic lens on how Web3 is shaping our society.”
Howard will be joined by Dale Warburton as managing editor (formerly of Crypto News Australia) Thomas Mitchelhill as cryptocurrency reporter (formerly of Cointelegraph) and Jie Yee Ong as community manager (formerly of Inkl and TechMe), with more hires to be announced imminently.
The commercialisation of The Chainsaw will be led by Pedestrian Group’s newly-appointed head of web3 commercial, Whitney Meldrum-Hanna (formerly Pedestrian Group head of strategy & response), with support from the wider partnerships team.
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