PBL Media, which owns Nine Network and ACP Magazines, has rebranded as Nine Entertainment Co.
The rebrand continues the transformation of the media company under newly installed chief executive David Gyngell. The move was announced this afternoon at Sydney's Fox Studios where Gyngell and his commercial team, including group sales and marketing director Peter Wiltshire, unveiled the network's programming line-up for 2011.
Gyngell said: "From today Nine Entertainment Co. is our group's new title, new brand and new future. It will embrace Nine Television, Nine Magazines (through ACP), Nine Digital (through ninemsn, Carsales, Cudo and Sky News), and Nine Events (through Ticketek and Acer Arena) and thus draw together under one new banner all the outstanding people and vast assets of this great company.
"Nine Entertainment Co. is a group identity which incorporates all of that, while each of our properties will naturally retain their individual titles. What we're about is bringing the whole group together as one highly recognisable and successful brand."
A Nine spokesman told AdNews that Sydney-based agency The Garden devised the rebrand.
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