Yahoo has promoted Paul Sigaloff to vice president, head of APAC.
Sigaloff was previously vice president of AUNZ INSEA. In his new role, Sigaloff will lead sales for the ad technology business across the entire Asia Pacific region which includes Australia, China, Hong Kong, India, Japan, New Zealand, Singapore, Taiwan, and Southeast Asia.
“My aim is simple as I connect with teams across the region - foster a people first organisation that is agile, focused on strategy and structured to deliver our growth expectations in a human and helpful way,” Sigaloff says.
“We’re seeing growth across the board for our ad tech solutions, but especially from our demand-side-platform, which grew 152% YoY globally. APAC is a huge driver of that growth.
“We'll continue to double down on building sustainable value for our partners as we expand our growing, rich ecosystem. 2022 has started with a bang and there’s tremendous opportunity ahead.”
Sigaloff has been with Yahoo for eight years. He launched Yahoo, formerly Verizon Media, into the Australia and New Zealand market in 2018.
In April last year, he was promoted to vice president of AUNZ INSEA, expanding his role from managing director of Australia and New Zealand to include India and Southeast Australia.
“We are aligning our operations to reflect Yahoo’s truly global orientation,” says Ivan Markman, Yahoo chief business officer.
“Fueled by a unified ad tech stack and unified teams, Yahoo is poised to blaze a path of differentiation, driving success for our customers and partners, and leading the ad tech industry into the future.”
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