Paramount signs multi-year agreement with Football Australia

By AdNews | 28 August 2024
 
James Johnson and Beverley McGarvey.

Paramount Australia and Football Australia have signed a multi-year and multi-platform agreement to broadcast an extended package of CommBank Matildas and Subway Socceroos’ games on Network 10 and Paramount+ in Australia, through to 2028.

Under the agreement, Network 10 and Paramount+ will become the exclusive home to all Australian Women’s Senior National Team matches for the next four years, including the FIFA Women’s World Cup Brazil 2027, up until the LA 2028 Summer Olympics.

It will also become the exclusive home for all Men’s Senior National Team matches including all AFC Asian Qualifiers (FIFA World Cup 2026 Asian Qualifiers Final Round) except the FIFA World Cup 2026.

The comprehensive agreement, which was brokered by Football Australia in partnership with IMG, will ensure Australia’s favourite national sporting teams will be available to 96% of Australian homes.

For the first time, the partnership also brings together rights for one broadcaster for the AFC Women’s Asian Cup 2026, as well as the AFC Asian Qualifiers (FIFA World Cup 2026 Asian Qualifiers Final Round), the FIFA Women’s World Cup Brazil 2027, the AFC Asian Cup Saudi Arabia 2027, and international friendly matches for both the CommBank Matildas and Subway Socceroos.

Football Australia CEO James Johnson said the agreement brings unprecedented exposure to the national teams and provides fans with unparalleled access to the Matildas and Socceroos.

“Innovation is the cornerstone of our approach to sustaining and expanding the influence of Australian football," he said.

"Reacquiring the Asian Football Confederation (AFC) National Team rights and securing the broadcast rights to the FIFA Women’s World Cup Brazil 2027 are strategic moves designed to maximise control over our content, enhance fan accessibility and unlock new revenue streams."

Johnson said these rights are integral to the sporting body's strategy to secure a transformative broadcast deal that it anticipates will set new benchmarks in the valuation of football media rights in Australia.

"Bringing as much national team content as possible to a multi-platform partner was a key objective from a fan's perspective, and we are thrilled to achieve this," he said.

"We look forward to our continued partnership with Paramount Australia, a relationship that has been pivotal in delivering high-quality football matches to our fans. This ongoing collaboration will be crucial as we navigate future opportunities and challenges in the dynamic media landscape.

"We also extend our gratitude to the IMG team for their invaluable support in navigating this complex negotiation with all parties involved and our friends at FIFA and AFC for their tremendous support and collaboration."

President of Network 10 and Paramount Australia’s head of streaming and regional lead, Beverley McGarvey, said never before have fans had such access to the sport they love, ranging from the A-Leagues all the way through to premium international games broadcast on the one free-to-air network and on one of Australia’s fastest growing streaming platforms.

“Perhaps one of the most appealing aspects of the Paramount Australia agreement, which we see as an exciting extension of our coverage of the A-Leagues, is the opportunity for women’s football," she said.

“All CommBank Matildas’ games at the FIFA Women’s World Cup 2027 will be telecast by Network 10 on free-to-air television as will all Matildas’ games in the AFC Women’s Asian Cup 2026."

Network 10 and Paramount+ will broadcast more than 100 international games over the four-year agreement with at least 50 games on free-to-air television. 

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