Paramount Australia has appointed Travis Kirk to the newly created role of commercial partnerships director – ad sales Sydney.
Kirk, reporting to national digital sales director Diane Ho and general manager of ad sales Nick Bower, is responsible for sponsorship revenue streams across Paramount Australia’s broadcast (Network 10) and digital (10 Play and Paramount+) media.
Kirk started his media career as an intern at Network 10’s Brisbane office, within three years, he advanced from sales assistant to senior account manager, ultimately becoming one of Network 10’s youngest group sales manager.
Paramount ANZ chief sales officer Rod Prosser said the creation of this strategic commercial partnerships' role aims to leverage the company's cross-platform offerings.
“Travis’ market expertise, reputation for delivering exceptional client outcomes, and outstanding leadership, makes him the ideal choice to lead our premium revenue initiatives," Prosser said.
"His uniquely calm and thoughtful approach ensures consistent and impressive results, and we look forward to witnessing his leadership skills flourish in this newly established role.”
Kirk said he is thrilled to step into this new role.
"Where I will have the opportunity to strategically drive forward-thinking initiatives and deliver outstanding results for our clients," Kirk said.
“Through the collaborative efforts of our talented broadcast and digital teams, and with the support of our transformative ad products, we are well-equipped to meet and exceed our clients' expectations.”
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