Paramount have partnered with VIDAA, the smart TV OS powering Hisense, Toshiba, and other regional OEM brands, to bring Paramount+ to audiences in Australia on smart TVs powered by VIDAA.
VIDAA viewers in Australia now join Latin America and Canada in accessing Paramount+'s library of original content, blockbuster movies, live sports, and more on their smart TVs.
Beverley McGarvey, EVP, CCO and head of Paramount+ at Paramount ANZ, said Paramount+ is the fastest growing subscription service in Australia and she is thrilled to be expanding its reach into more Australian homes by partnering with VIDAA.
"The partnership provides an incredible opportunity to get Paramount+ popular content, characters, and franchises to an increasingly large audience. It is further testament of our commitment to investing in customer choice," he said.
Yaniv Gruenwald, president of VIDAA, said the company couldn’t be more excited to be onboarding Paramount+ for audiences in Australia.
"VIDAA’s focus and mission continues to be that of serving our audiences with the most diverse and highest quality content available," said Gruenwald.
"We are proud to offer them Paramount+'s amazing line-up of originals, movies, and live sports that will satisfy their entertainment needs."
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