Paramount ANZ is expanding its suite of premium advertising solutions with three interactive CTV ad experiences.
Canvas Gallery accompanies a TVC with an interactive scrollable gallery highlighting multiple products; Interactive Overlay adds a call to action to an existing brand TVC via a click-to-reveal interactive function; and Expander surfaces a range of brand content and immerses viewers through an interactive full-screen ad experience.
The solutions build on the success of AdSelector, powered by Innovid, and join a group of ad products that fall under the new Paramount Interactive CTV product suite.
Zoe Kostos, head of commercial innovation at Paramount ANZ, said she's incredibly excited to launch these new ad products that reflect the company's commitment to amplifying the power of interactivity on the big screen.
“Each product offers a unique experience, allowing our advertisers to engage audiences in new and meaningful ways," she said.
“Through creative flexibility and personalised engagement, we’re taking advertising beyond a completed view and transforming it into an immersive journey that resonates with viewers."
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