Paramount AUNZ has made key leadership appointments to its sales team as part of a new structure to capture all platforms.
All advertising revenue from Network 10, 10 Play and Paramount+ will fall within the new national sales All Screens team.
The All Screens team is led by Lisa Squillace, national sales director, and the state sales directors.
“I am excited to be working across All Screens as we advance to a converged trading model,” Squillace says.
“We have a fantastic team and I look forward to bringing new ways of selling to the market.”
Diane Ho has been appointed as director of digital sales, owning the development and delivery of the Paramount digital sales strategy and national digital advertising revenue. Ho and the digital sales team will work in conjunction with the state sales directors, and the broader sales team to unify and monetise Paramount’s digital assets.
Ho will report to the chief sales officer Rod Prosser.
Shani Kugenthiran joins Paramount in the newly created role of digital advertising strategy & product director, responsible for digital commercial innovation strategy and progressive client solutions.
“I am proud to be making all three of these announcements as we propel towards an all-screen proposition in the market,” Prosser says.
“Lisa has demonstrated great ability and energy while leading the broadcast team and I have no doubts that same enthusiasm will help drive our all-screen strategy across our team and the market.
“I look forward to welcoming both Di and Shani to the sales leadership team. Di is a skilled sales leader with solid broadcast experience and extensive digital understanding, making her a perfect candidate to lead Paramount’s digital sales strategy. Shani’s expertise in commercialising digital products and her client-first approach, makes her a valuable strength to our commercial strategy.
“The future of audience consumption spans across all screens, making total content measurement and monetisation more important than ever for a world-leading entertainment company such as Paramount.”
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