Paramount+ Australia and Mars Wrigley Australia are teaming up in a nationwide multi-channel promotion across M&M'S and Maltesers packs, supported by strategic digital media and point of sale.
Through a trivia challenge, the instant-win offerings include 30-day Paramount+ trial subscriptions for new customers to Paramount+ and one grand prize winner will experience the ultimate VIP Hollywood experience to Los Angeles for two, including luxury accommodation, a Paramount Studios VIP tour, red carpet premiere screening, Paramount store vouchers and spending money.
This promotion will run from today through to April 24, 2025 through a strategic digital media campaign and high-impact packaging activation across 3.6 million Mars Wrigley Australia products, including M&M’S and Maltesers varieties.
Dynamic point-of-sale displays will also be at Coles and Woolworths.
Paramount Australia's chief sales officer, Rod Prosser, said Mars Wrigley Australia has an innovative mindset and is willing to push creative boundaries with Paramount Australia.
"Our partnership continues to evolve, expanding from successful free-to-air integrations – including the memorable M&M'S appearance alongside our Gogglebox families in 2021 – into streaming and retail touchpoints," he said.
“This multi-channel marketing approach demonstrates Paramount's unique ability to create integrated solutions that deliver measurable business outcomes while forging deeper connections between brands and audiences."
Mars Wrigley Australia CMO Ben Hill said As bite-sized confectionery continues to dominate as Australia's fastest-growing snack category, this partnership strengthens the existing relationship between Paramount's comprehensive entertainment ecosystem and Mars Wrigley Australia.
"Paramount+ is an ideal partner as we create memorable moments where great content meets great snacks," he said.
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