Paper + Spark has been awarded the brand awareness campaign for the Financial Advice Association Australia (FAAA).
The first phase of the ‘Better off’ campaign targets consumers and aims to educate and empower individuals on the importance of professional financial advice.
Phase 1 of the campaign is running across Facebook, TikTok, Instagram, YouTube and LinkedIn. It is also being promoted in relevant podcasts through Spotify and will appear in search and display on Google.
The campaign encourages consumers to connect with licensed professional financial advisers through the FAAA’s Find A Planner member directory, with those members able to offer guidance and personalised financial strategies.
Phase 2 of the campaign to attract professionals from diverse industries to consider careers in financial advice is also running across Facebook, Instagram, LinkedIn, Google, AFR, Nine and search, aiming to appeal to people seeking new career paths.
The next phase of the campaign will focus on educating accounting professionals about the certified financial planner professional designation as the go-to for when they need to recommend their clients for financial advice.
Paper + Spark CEO Zeina Khodr said winning the FAAA’s creative and digital media campaign is testament to the agency's expertise and deep understanding of the financial services industry and market.
"This campaign highlights the real value of financial advice and seeks to change perceptions, helping Australians avoid scams and unqualified influencers, and to instead connect with licensed professionals who can empower them to build better financial futures." said Khodr.
FAAA GM of membership, Tania Milnes said quality financial advice can be transformative, offering control, peace of mind, and even inspiration for a more rewarding future.
"Our new awareness campaign takes a fresh, bold approach to showcase how Australians can be truly ‘better off’ with professional financial advice, challenging traditional perceptions of the profession," she said.
The 'Better off' campaign will run through to June 30, 2025, with digital elements complemented by strategic placements in accounting publications.
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