Green financier Brighte has appointed its creative account to Paper Moose after a competitive pitch that included Clemenger BBDO Sydney, VCCP and Banjo.
Paper Moose is the first creative agency to be engaged by Brighte.
In 2020, Brighte became the sixth-fastest growing technology company in Australia and it secured $100 million in Series C funding – boosting its mission to make every home sustainable.
The partnership follows Paper Moose’s repositioning to ‘the change makers’ and launch of its purpose-driven ‘Buy One, Give One’ initiative, which supports innovators working to decarbonise our economy.
Paper Moose CEO and founding partner Nick Hunter says the two companies have shared values.
“We couldn’t be more thrilled to be working alongside Brighte on their foray into the B2C landscape. Our two companies share so many values – from a startup spirit, to genuinely wanting to make a positive impact," Hunter says.
"As a nation we need more companies like Brighte, so we’re here to do all we can to help it thrive."
Brighte chief revenue and marketing officer Malini Sietaram says Paper Moose is committed to sustainability.
“It's refreshing to work with a company that's anchored in strategic thinking and committed to a sustainable tomorrow," Sietaram says.
“Paper Moose's ‘Buy One, Get One’ program shows we have a shared purpose in tackling Australia's transition to renewable energy— these guys walk the walk. We want all Australian homes to be sustainable, and Paper Moose will play a big part in driving this change. The future is Brighte.”
The win adds another purpose-driven business to the agency’s growing list of clients. Paper Moose has so far launched the carbon neutral telco felix, released a power ballad aimed at cleaning up the marine environment, and reduced NSW litter by 43% with its Don’t be a Tosser campaign.
Paper Moose recently hired James Sykes to head of strategy.
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