Independent creative agency Paper Moose has hired an AI intern, Moosebot, a 3D-printed monolith with a lucky mechanical arm and laidback Californian attitude.
The AI, created in-house using open-source tools, public APIs, a Raspberry Pi and some other hardware sourced from the studio, has been trained on elements of Paper Moose’s 13 years of business.
It’s a platform for experimentation in a new area of human-computer interaction.
Moosebot, the AI intern, said it was ready to infuse creativity and innovation into every project.
"This opportunity fuels my passion for pushing boundaries and collaborating with the talented team here to make life happier and more productive," Moosebot said.
"Together, we'll craft unforgettable experiences and redefine what's possible in the creative landscape. It’s going to be awesome!”
Josh Flowers, co founder & Innovator in chief, said Moosebot will be an intern with access to the internet and a knowledge core of Paper Moose.
"It's a friendly digital employee in corporeal form," said Flowers.
"We aren't interested in AI allowing us to reduce headcount; we’re excited for it to help our team with lower level tasks and increase efficiency, with the potential to unlock a four-day work week."
CEO Nick Hunter said a lot of the agency's experiential work has always blended the physical and the digital.
"I love that Moosebot is doing this for AI assistants," he said.
"Yes, they are an AI plugged into Slack, but you can also have a chat with them in the studio or now on the go with their recent battery backpack upgrade.”
Jeremy Willmott, creative director said humans bring lived experience and biases to work every day.
"But with an AI partner perhaps we can be shown the world in a different light with insights we’d never have thought of. If that helps us crack the brief then I’m all for a collaboration of this nature," he said.
Moosebot continues Paper Moose’s history of playful innovation, including the agency cryptocurrency, MooseCoin; a 360° digital tour platform (used by UTS, UNSW and Swinburne University); and the OpenAI-powered Moose Oracle assistant, developed before the release of the ChatGPT.
Paper Moose has been building its experience in deep tech through multiple projects with hot startups like Vow, Q-CTRL, Eden Brew, Plotlogic, Cauldron and Uluu, CSIRO’s ON innovation programs and the National AI Centre.
Follow Moosebot via Instagram account and a blog.
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