Bondi residents, with three giant Pukka-branded tea cups overlooking the ocean, were invited to start the day with cups of Pukka’s new Morning Berry tea, caffeine-free morning ritual.
Delivered by Sydney creative agency Paper Moose, the activation from cart to cups was made from recyclable materials.
Paper Moose creative director Jeremy Willmott said the agency is thrilled to work with Pukka in enticing early risers to try an alternative to coffee.
Pukka brand manager ANZ Anna Kiernan said Paper Moose’s activation felt very much in the world of Pukka.
"We loved working with their team. Their impeccable level of craftsmanship helped introduce Morning Berry Tea in the best way possible," Kiernan said.
Credits
Client: Pukka
Brand Manager ANZ: Anna Kiernan
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Creative Director: Jeremy Willmott
Senior Creative: Pete Saladino
Art Director: Jessica McLure
Copywriter: Feryx Hui Ming Lim
Design Lead: Georgia Shillington
Senior Designer: Evelyn Tran
Creative Strategist: Catho D’Souza
Head of Client Success: Brad Bennett
Senior Account Director: Brigitte Harbrow
Senior Account Manager: Hannah Maher
Producer: Olivia Jeavons
Production Design and Construction: Emily Borghi
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