Pandora has brought to market a data analysis tool giving artists and the music industry insights into audience engagement on the radio service.
Pandora Artist Marketing has today gone live for all 125,000+ acts available on the Pandora platform, including for those 1100 acts registered as being based in Australia and New Zealand.
Updated daily, artists and the music industry can mine data relating to song plays, total ‘thumbs-up’ (Pandora’s equivalent of hitting the ‘like’ button), the number of unique fans who have created playlists based on particular artists and detailed geographic and demographic breakdowns of each artist's audience. Insights will be updated daily.
Pandora AMP is powered by the company’s proprietary data analysis system The Music Genome Project. It brings together information from two million registered listeners, collected since the company’s launch nine years ago.
Pandora founder Tim Westergren said: "The challenge faced by artists trying to find and build an audience was part of the original inspiration for Pandora. With AMP, the goal is simple: we want to harness the power of our scale and data to make artists' lives easier."
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