Australian television measurement body OzTAM has unveiled refreshed branding for the organisation and its Total TV audience measurement solution, Virtual Australia (VOZ).
The branding includes an evolution of the OzTAM logo and imagery, along with updates to key products, resources, and assets across the VOZ website, as OzTAM readies for the launch of VOZ as trading currency on December 29 2024.
As well as VOZ becoming the primary measurement currency, OzTAM is also preparing to launch VOZ Streaming, Australia’s first solution for enhanced, multi-broadcaster programmatic BVOD trading.
OzTAM is also exploring further big data opportunities that will continue to enhance the connection between content, audiences and advertisers.
OzTAM CEO, Karen Halligan, said OzTAM's continuous evolution reflects the changing needs of audiences and advertisers in the modern media landscape.
"This brand and identity refresh marks the strong momentum across the organisation, particularly our investment into leading technology and the much-anticipated launch of VOZ as currency," she said.
“It’s an exciting time for OzTAM, and our laser focus on industry consultation, collaboration and continuous innovation ensures that we will continue to deliver Australia’s best independently audited audience measurement solution for the industry.”
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