Outdoor education and adventure organisation Outward Bound New Zealand has appointed jnr. – the independent, trans-Tasman, effectiveness-led agency – for brand strategy and creative duties.
Outward Bound New Zealand is a charity, specialising in helping people realise their full potential through outdoor education, challenge and adventure.
Outward Bound’s head of marketing and digital, Crystal Kaiwai, said Outward Bound is entering an exciting phase of growth and needs the right partners to bring their mission and vision to life.
“Outward Bound is at an exciting juncture, where growth and deepening our impact are key," she said.
"Partnering with jnr. felt like a natural choice - they bring a smart, design-led approach to problem-solving that aligns with our ambitions. Their understanding of our mission and commitment to helping us reach more diverse Kiwi across Aotearoa makes them the ideal partner.
"The next 2-3 years are pivotal as we build and expand the brand, and we’re confident jnr. is the team to help us lead this shift."
jnr. co-founder and MD, John Marshall, said the agency is incredibly proud to be appointed the business, given the importance of what the organisation provides for Aotearoa.
“We feel very fortunate to work on such an iconic brand here in Aotearoa," he said.
"It’s also pretty rare to work with a business that is legitimately trying to make the world a better place. Lots of businesses have that ambition or purpose, which is great, but it’s not really what they make, produce or provide.
"With Outward Bound, that is exactly what they do! Aotearoa has done it a little tough over the last few years, so to be able to help people obtain skills that will benefit them and their communities – for life – is extremely motivating and exciting.”
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