oOh!Media is positioning itself as being "Behind Every Great Brand".
The outdoor media specialist is launching a brand campaign, via creative agency The Hallway, highlighting how the OOH company plays a key role in making Australia and the world's biggest brands famous.
The campaign will run prominently across oOh! assets and in trade media.
“oOh! drives brand fame with the ability to deliver unmissable, unblockable, unskippable, unstoppable campaigns at scale. With continual audience declines across traditional channels; the rise of multi-screen media consumption; and further fragmentation into digital and social channels – it’s no surprise that OOH is increasing its importance for brands to reach and hold the attention of audiences," said Neil Ackland, oOh!media chief content, marketing and creative officer, said,
"This brand campaign showcases the critical role oOh! plays behind the success for some of today’s greatest brands.”
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