Transit media specialist TorchMedia has renewed its contract for advertising space on Sydney Ferries.
This makes TorchMedia the only out-of-home advertising provider on Sydney Harbour, reaching a captive audience of 1.25 million passengers a month.
The commercial terms of the deal were not revealed.
"This year we’ve seen the appetite from the market to better utilise our space in creative and innovative ways both on board our vessels and within our wharves across the network from Manly to Parramatta," says Alan Fedda, managing director, Transdev Sydney Ferries.
“It was an obvious choice to renew our alignment with TorchMedia. We trust they will continue to maximise all advertising opportunities currently available while also looking at various ways in which we can innovate and future-proof our offering."
Kirsty Dollisson, managing director, TorchMedia, says the Ferries proposition is unique in delivering a harder to reach demographic of 25+ white collar full-time professionals, shoppers and tourists.
“2019 was a year in which we experienced tremendous growth as a company by growing our asset portfolio as well as our team," says Dollisson.
"I’m certain that 2020 will allow us to continue to illustrate our commitment to delivering exceptional brand engagement and campaign effectiveness by utilising transit assets."
TorchMedia also had its advertising launch of the Sydney CBD and South East Light Rail.
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