Botify, an enterprise software company for organic search optimisation, is expanding to Australia & New Zealand.
The platform is already being used by brands such as Coles, Harvey Norman and Optus, as well as agencies such as Essence, Jay Wing and In Marketing We Trust.
Globally, Botify’s clients include Expedia, L’Oreal, The New York Times, Github and Conde Nast.
Matt Jacomin, head of ANZ for Botify, said: “Competition for users has never been so intense, while the means for targeting them – data, budgets, team bandwidth – are under real pressure as uncertainty reigns.
"What’s great about Australia is the openness to innovation you don’t really find elsewhere.
"As a challenger brand, seeking to shake up the way search works for both brands and users, we’re really looking forward to building an even stronger client and agency partner base, as the benefits of organic growth channels become more widely embraced locally."
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