Royal Agricultural Society
Digital creative agency Orchard has won the digital account for the Royal Agricultural Society of NSW (RAS), following a competitive pitch process.
Orchard will lead digital innovation across key divisions including the Sydney Royal Easter Show, Sydney Royal Wine, Dairy & Fine Food Shows, and the Sydney Showground.
The agency has also been selected to support the RAS Foundation, which helps build sustainable and resilient rural and regional communities in NSW, by providing scholarships for education and training, and grants for community development.
RAS head of marketing Frances Jewell said Orchard's proven expertise in digital innovation and deep understanding of the brand's mission made them the perfect partner.
"Their ability to merge creativity with strategic thinking and invent better outcomes will help us further our innovation and digital customer experience while supporting our efforts to build sustainable rural communities," Jewell said.
"We are confident that Orchard's forward-thinking approach will drive future growth, in particular the Sydney Royal Easter Show and our diverse portfolio of brands."
Orchard CEO Wai Kwok said the agency is incredibly honoured to be chosen.
"This partnership presents a unique opportunity to leverage our expertise in digital transformation for one of Australia’s most iconic institutions," Kwok said.
"We’re excited to collaborate with the RAS team, driving innovation across their brands while celebrating and supporting their commitment to sustainability and community development in rural Australia."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.