Orchard wins Amaysim

Digital creative agency Orchard has been appointed to shape the digital communications and connected experiences of Optus owned-telecommunications provider amaysim. 

Orchard will deliver more personalised and connected web experiences to amaysim’s customers across various digital channels, by initially re-platforming onto Adobe AEM and extending into Salesforce and martech integration as part of the broader ecosystem. 

The partnership with amaysim follows a series of wins including Tourism Tasmania’s digital transformation account in February, hiring Michael Di Natale as its first managing partner in March and welcoming Daniel Taylor as inaugural director of data in April. 

Eric Alkema, associate marketing director of amaysim: “We are very excited to be working with such an experienced team at Orchard to enhance our digitial capabilities and deliver more tailored digital experiences to our customers. We can’t wait to get started.” 

Michael Di Natale, managing partner of Orchard: “After only recently joining Orchard, I’m so impressed with the incredible work we’ve done, and continue to do, across the Adobe stack. It’s great to see the word now spreading across the market, to now have the opportunity to help amaysim create genuine connected experiences.” 

Martin Stafford, chief technology officer of Orchard: “Partnering with amaysim is a fantastic opportunity to expand our growing Adobe capabilities and experience, with another fantastic brand. This follows past success with the likes of Westpac, as well as ongoing success and continuous evolution with Adobe across current flagship clients Hyundai and Genesis.”