Orchard promotes Hannah Bissex to managing partner, health

By AdNews | 4 June 2024
 

Creative technology agency Orchard has promoted practice lead Hannah Bissex to the newly created role of managing partner - health.

Initially joining Orchard in 2015 as a group account director, Bissex most recently helped to expand Orchard’s Medical Education offering.

“Navigating the realm of health requires more than just expertise; it demands commercial acumen, the ability to lead diverse teams, and a deep understanding of therapeutic areas. Hannah possesses all of these qualities and more. Her calm, compassionate demeanour coupled with her relentless drive to 'make stuff happen' sets her apart," Orchard Group CEO Wai Kwok said.

“Her dedication to her clients and her team is unwavering and I have every confidence in Hannah's ability to lead us into the future.”

Throughout her career, Bissex has held positions both in the UK and Australia and worked across industry leading clients including GSK, Boehringer Ingelheim, Biogen, and Roche, and launched some of the largest healthcare campaigns in all areas of health, including oncology, analgesia, cardiology, respiratory, haematology and animal health.

Bissex will now be responsible for setting both the vision and growth for Orchard health, expanding Orchard’s footprint into Medical Education, and working with brands to design and build connected medical experiences.

Bissex said it's an interesting time in health.

"There are unique changes happening across the landscape which are shifting the way businesses need to operate; but it brings me a lot of excitement. I’m really looking forward to pushing the boundaries not just for Orchard, but for our clients in the health sector, to ensure we’re constantly three steps ahead.

"Because, there is always a better solution, a better approach, and a smarter way of doing things which will bring increased value and effective outcomes for our clients.”

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