Digital creative agency Orchard has appointed Bridget Ash to the newly created role of content and activations director.
Ash returns to Orchard after a six-year stint working with global consumer and healthcare brands across the UK including AstraZeneca, Sanofi, Unilever, Novartis, Janseen and more.
Ash said she is delighted to be returning to the Orchard team.
"It’s an agency with a fantastic culture, who is creating some exciting and innovative work for their clients. The team have great momentum behind them, and I’m thrilled to be part of their ongoing growth trajectory," she said.
Mikaela Crimmins, chief strategy officer at Orchard, said the agency is thrilled to welcome Ash back to Orchard.
"Our clients are increasingly looking for ways to connect with their customers and patients with content at scale - and Bridget has the knack for knowing exactly what will positively persuade an audience in channels or formats that provide value to an audience, it doesn’t hurt either that she makes everything seem super simple," said Crimmins.
"That gets a chef’s kiss from me!"
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