Orchard x AusDoc
Enero creative technology agency Orchard has partnered with AusDoc to launch a education platform that provides clinicians with personalised learning experiences MedEd+ via the Australian Doctor website.
MedEd+ combines Orchard’s medical education with AusDoc’s audience of clinicians.
The content will be published exclusively on Australian Doctor, providing a channel for brands to connect with the Australian clinician community.
Orchard Group CEO Wai Kwok said MedEd+ marks a significant step forward in medical education.
"By not only setting a new standard of value-driven content but also delivering it in a way that offers greater relevance and accessibility for busy healthcare professionals," Kwok said.
"Client partners want to know that their medical content is being consumed in the most natural setting to change clinical behaviour, and that place is AusDoc in Australia."
AusDoc managing director Bryn McGeever said the partnership is creating a medical education experience to empower clinicians.
"MedEd+ is designed to meet the evolving needs of modern healthcare professionals, ensuring they can continue their education in a way that’s both easily accessible and highly valuable," McGeever said.
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