Optus CEO Allen Lew says telcos haven't been innovative enough in recent years and have left innovation too much in the hands of digital players such as Facebook.
Lew, the former marketer who joined Optus in September from parent company SingTel, admitted that Optus and its peers had not been aggressive enough in innovation and pledged to do more in 2015.
“We want Optus to make a difference to the lives of Australian customers and make Australia a hotbed of next generation technology … [we want to] bring back the old 'i' word – innovation. Service providers like ourselves and others in this industry have not been providing innovation to our customers,” Lew said at an event hosted by Optus yesterday.
“We've left it to Facebook and Google and the digital players, but Optus is going to make a strong effort in 2015 to bring back innovation, to take the data we have for our customers, combine that with IT technology and the latest developments in network technology, to come up with new services that are personalised, and relevant, that customers can use at home and out and about.”
Areas of focus for Optus are likely to include initiatives such as the Optus Clever Buoy project, as well as infrastructure and network innovations and improvements in service.
Optus claims it will have 4G coverage across 90% of the Australian population by March 2015.
Were going to create excitement. Optus stands for being the customer champion. We take risks, experiment and bring change – so we're going to be stressing it much more,” Lew added.
For more news:
Vodafone confirms Cummins&Partners as creative agency
Optus has named Sue Bailey interim CMO
Telstra names Pollard top marketer
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at rosiebaker@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.