Working with Sydney-based content agency We Are Social, Optus has rolled out a series of short form videos featuring Australian swimmer and Olympian Ian Thorpe interviewing a host of sporting stars.
From Aussie Olympians Ellia Green and Ed Jenkins to discus star Benn Harradine and Anna Meares, Thorpe, behind the Optus #FanUpAus backdrop, conducts a handful of light-hearted chats – dressed in a suit.
The humorous spots aim to show a different side to the athletes.
There's been three episodes so far and all are available on social media. Our favourite has to be episode three where Harradine attempt to get in the inflatable chair.
Rugby stars turned rappers? Only on In the Pool with Ian Thorpe. See Aussie Olympians Ellia Green and Ed Jenkins get weird in Rio in the first #FanUpAUS episode.
Anna Meares gets real in Rio talking body image, bikes, and big booties with Ian Thorpe. Catch the exclusive Olympic action in episode two of In the Pool with Ian Thorpe.
Want an instant way claim to Olympic fame? Flip off your father before you compete! Watch Aussie athletics' star Benn Harradine lose his #FanUpAUS filter on episode three of In the Pool with Ian Thorpe.
The videos follow the recent campaign which also stars Thorpe, alongside an all-star cast of Lee Lin Chin and the Bondi Hipsters.
After Telstra stole Optus’ thunder as the official sponsor of the Rio Olympics, the telco is promoting its sponsorship title and its position of the communications and entertainment choice for Australians.
The tongue-in-cheek ad encourages Australians to show support to Olympians using the hashtag #FanUpAUS.
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