Insurance challenger brand Youi has appointed Angela Greenwood as CMO.
Greenwood joins from Optus as a senior director of consumer marketing.
She previously held senior marketing roles with Mortgage Choice and with a UK based digital marketing agency working with leading brands including Red Letter Days, Disneyland, Superdry, Randstad and Reckitt Benckiser.
Greenwood said Youi’s brand strength, focus on exceptional customer service, unique internal culture and its distinctive position in a rapidly evolving insurance sector were a very appealing combination of factors.
“I’m looking forward to being a part of the next phase of Youi’s impressive growth story by acquiring and retaining even more loyal customers while continuing to deliver an outstanding customer experience,” Greenwood said.
Youi CEO, Hugo Schreuder, said: “Since day one Youi has set out to do things differently, so we were looking for a CMO that is innovative, forward thinking and with a passion to achieve extraordinary outcomes – we’re confident Angela is the right person to lead our marketing strategy and team.”
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