Optus pitches media

Ashley Regan
By Ashley Regan | 29 October 2024
 

Top ten advertiser Optus is pitching its media account, as part of a contractual review, AdNews can confirm.

The telecommunications company's incumbent agency is IPG's UM.

In May, UM appointed Matt Evans as managing partner leading the Optus account.

A Optus spokesperson confirmed the news. 

"This regular review ensures that we continue to work with partners who align with our values and deliver high quality outcomes to meet the evolving needs of our business and customers," the spokesperson told AdNews.

The brands creative agency is Emotive.

Optus' latest campaign ‘We’re All In’ doubles down on the telco's commitment to the Australian small business community. 

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