Top ten advertiser Optus is pitching its creative account.
The telecommunications company's current agency roster includes Emotive and M&C Saatchi’s bespoke offering Yes Agency.
An Optus spokesperson confirmed the news.
“As part of our commitment to high standards of service, Optus conducts a review of all agencies as part of our procurement process every three years,” the spokesperson told AdNews.
“This regular review ensures that we continue to work with partners who align with our values and deliver high quality outcomes to meet the evolving needs of our business and customers.”
The pitch will run alongside the media review which was announced last year.
The brand's media incumbent, IPG's UM, has held the account for eight years.
Optus' latest campaign ‘We’re All In’ doubles down on the telco's commitment to the Australian small business community.
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