Seven West Media has appointed Melissa Hopkins chief marketing and audience officer, reporting to managing director and chief executive officer James Warburton.
Hopkins, who will join Seven West Media in March 2023, is currently vice president marketing CMO at Optus.
She has worked at Optus since late 2016 and previously held the roles of head of consumer marketing and senior director of marketing and communications. She is also a strategic advisor to the National Mental Health Commission and an advisory board member at ADMA.
Hopkins will be responsible for driving audience numbers and growth across Seven West Media's entire portfolio.
Her remit covers Seven West Media brand strategy, consumer and trade marketing, audience research, promotions, publicity, social media and corporate communications. She will also partner closely with the Commercial and Content teams to deliver their ambitions.
Warburton said: “Melissa is a fantastic addition to the team that has made Seven Australia’s most-watched total TV network and one of the best-performing companies in the local media sector.
“A highly commercial, creative and energetic senior leader with over 25 years’ global experience both agency and client side, Melissa has deep consumer and enterprise experience across a wide range of sectors and high-profile brands.
"She has a strong track record in driving award winning and commercially successful brand initiatives and platforms, leading to strong market share, revenue and earnings growth."
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