Optus
GroupM, UM and Accenture are the final shortlist for top ten advertiser Optus' media pitch, AdNews can reveal.
The media pitch is run in tandem with the creative pitch. Both are expected to come to an outcome by June.
The telecommunications company's incumbent media agency is IPG's UM.
Insiders say Accenture is the frontrunner for the media account but some believe it is a two horse race between GroupM and UM.
Others say Optus might be looking to appoint a bespoke agency model, similar to competitor Telstra which created +61.
Accenture was Telstra's prior creative agency before losing the last pitch in 2023
The brand's creative agency roster includes independent creative agency Emotive and creative agency M&C Saatchi’s bespoke offering Yes Agency.
Optus' latest campaign ‘We’re All In’ doubles down on the telco's commitment to the Australian small business community.
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