Optus is launching a new platform, SubHub, which brings together subscriptions and memberships under one place.
SubHub launches with subscriptions and memberships available from providers including Amazon Australia, which includes Prime Video, Kindle Unlimited, and global news aggregator inkl. Services that will join the platform soon include Netflix, Paramount+, Fetch TV, BritBox, Fiit, iQiyi, iwonder, and further Amazon services.
Optus Sport, including OS Fitness, will also be included at no extra cost for SubHub customers.
“The pitch is simple – in an increasingly complex and growing universe of digital content subscriptions, our customers tell us that they find it hard to keep track of exactly what subscriptions they have, are active, and how much they pay for them,” says Optus TV, content and product development VP Clive Dickens.
“With SubHub, we have turned the table on complexity with a single platform allowing customers to bundle their multiple new and existing subscriptions, enjoy them as they need them and pause them when they don’t, with just a few clicks.”
Optus is offering complimentary trial content subscriptions for customers who can also earn up to 10% off when they bundle multiple paid content subscriptions on SubHub.
Customers will be able to access their content subscriptions and digital memberships through Optus’ My Optus App and www.SubHub.com.au.
“We have a range of popular content brands and subscription partners with SubHub and will continue to expand with more options customers love from other local and global partners,” Dickens says.
SubHub customers will also be given recommendations for new content. The platform launches today and will be available exclusively to eligible Optus customers.
“I'm sure telecommunications companies around the world will be taking notice,” says inkl CEO and co-founder Gautam Mishra.
“As a technology platform focused on curating and delivering news that creates value for readers, we saw this as a very natural fit for inkl.”
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