Telco Optus has taken out text print advertisments to say sorry for the loss of customer personal data to a cyber attack.
The full-page ads appeared in major newspapers at the weekend.
The text:
We're deeply sorry that a cyberattack has happened on our watch.
We know this is devastating and that we'll need to work hard to regain your trust.
The attack was quickly shut down, and we are working closely with authorities to understand how this attack on your privacy occurred.
Our priority is preventing harm to customers.
We are here to assist and support you through any personal concern that you may be feeling.
We know there's a lot of information and misinformation out there, and we've heard your message that we need to communicate more clearly.
That's why we've now put together easily accessible materials for you to stay informed on the actions you can take at optus.com.au/support/cyberattack.
Independent creative Adrian Elton has taken to social media, changing the Optus logo to Floptus and Droptus: "Any other Floptus customers slightly astonished that there hasn't been a single communication since 'the email'. I've been making calls to change bank account details and get a new drivers license issued etc... and they've dropped us like we're hot. Perfect radio silence..."
And the official full-page Optus ad in the Weekend Australian:
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