Digital experience platform (DXP) provider Optimizely has named Rupali Jain as its chief product officer.
Prior to joining Optimizely, Jain held product leadership roles at a number of SaaS software companies, including PowerBI at Microsoft and Qualtrics. In her new role, she will advance growth-driven applications of AI and machine learning to help marketers take control of their workflows, experiment at scale and deliver digital experiences.
Jain joins recent executive hires Shafqat Islam, CMO, and Sebastiaan de Jong, chief sales officer.
Alex Atzberger, CEO of Optimizely, said Optimizely needed a product leader who has the experience to scale market-leading SaaS platforms.
"We found that leader in Rupali,” said Atzberger.
"With Rupali’s history of championing user needs and prioritizing innovation that creates tangible customer value, we’re confident that she will play a vital role in our mission to redefine how marketing and product teams work together to create and optimize digital experiences.”
Jain said what drew her to Optimizely was the depth of its insight into how marketers work and the solutions they need to radically improve their day-to-day.
"I couldn’t be more excited to join a team that understands these unique challenges and is dedicated to keeping customers’ needs as the primary motivation for all we do," said Jain.
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