Two brands advertising at the 2021 Super Bowl chose the same stock footage for parts of their commercials.
Mortgage company Guaranteed Rate and job search engine Indeed must be reviewing their production choices this week.
The stuff up was spotted by Georgia Phillips, the COO of Luma research, well known for its analysis of commercials.
She described it as a “strange coincidence” that both used footage of a parent with a child on their back.
“It was bound to happen at some stage with resourceful brands making use of the imagery available whilst there are production restrictions,” she says.
“But maybe it is worth paying the extra to ensure you pay for exclusivity – especially when both paid to have a ‘60s spot.
The ads:
About 28 seconds in ...
About the 52 second mark ...
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