Outdoor media specialist oOh!media has won a competitive tender for Macquarie Group and Sydney Metro’s landmark Martin Place integrated station precinct, the latest addition to its Sydney CBD premium out-of-home network
The development, which is due to launch next year, includes the Sydney Metro Martin Place Station, two commercial buildings above the station - one of which will be home to Macquarie’s global headquarters - retail and dining spaces.
The Martin Place deal follows the recent Sydney Metro pitch win to install and operate a full digital and full motion enabled screens across the Sydney Metro City & Southwest line.
The latest contract will see oOh! install and manage a 100% digital screen network with full motion capabilities, enabling advertisers and brands to connect with affluent audiences in the heart of the city’s civic, cultural and business district.
The Martin Place precinct features: a northern pedestrian plaza opening to Castlereagh, Hunter and Elizabeth streets and a southern pedestrian plaza opening to Martin Place and Castlereagh Street; pedestrian connections to the new metro station, the existing Eastern Suburbs and Illawarra train lines, nearby bus services; and a station concourse with a covered walkway from Martin Place to Hunter Street.
Robbie Dery, chief commercial operating officer of oOh!, said the win allows the company to deliver 95% audience reach across Sydney, empowering its customers to reach high volumes of premium audiences with just one OOH supplier.
"These wins represent our long-term strategic planning," he said.
"Securing these coveted Sydney locations plays an integral role in our network strategy and allows us to expand our presence across Sydney and deliver network advertising solutions across Australia’s largest city at scale.”
oOh! also won the inaugural long-term Woollahra Council OOH tender to manage a fully digital street furniture network in one of Australia’s most affluent local government areas bordering Sydney’s CBD.
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