oOh! has installed 10 fully digital screens across the Martin Place Retail Precinct, including two large format portrait screens positioned at the top of two 33-metre long escalators.
A further eight small format screens will be strategically positioned throughout the precinct.
The Martin Place Retail Precinct, which AdNews received an exclusive behind-the-scenes tour of, merges the integrated Sydney Metro City & Southwest line, retailers, dining experiences and two new office towers, one of which will be the headquarters for Macquarie Group.
oOh!’s exclusive long-term contract for out-of-home advertising on Sydney Metro’s City & Southwest line includes eight strategically positioned CBD stations - Barangaroo, Martin Place, Gadigal (Pitt Street), Crows Nest, Victoria Cross (North Sydney), Waterloo and new Metro platforms at Central and Sydenham.
As part of the agreement, oOh! will install, operate and maintain a newly designed network of full digital and full motion-enabled screens.
oOh!'s chief revenue and growth officer, Paul Sigaloff, said since winning the tender for the Martin Place Retail Precinct, the entire oOh! team has been working towards the grand opening of what promises to be a landmark addition to Sydney’s CBD.
"Our presence within the precinct, which includes two 3 x 5.5 metre large format digital screens, is simply unmissable," he said.
“For advertisers, the launch of the Martin Place Retail Precinct is an exciting new addition to oOh!’s Premium Sydney portfolio. Alongside Woollahra Council, and the Metro Southwest & City line, this digital network allows advertisers to access these valuable and affluent audiences in this unique environment.”
TorchMedia has a digital advertising network across all Sydney Metro Northwest stations between North Ryde and Tallawong, consisting of high-impact portraits and large-format landscapes.
The transit media player's digital rollout, announced back in 2023, expanded TorchMedia's existing portfolio that includes static displays on platform and concourse, large format ambient media executions and On-Train internal advertising solutions.
Back in May, JCDecaux was awarded the Transport for NSW bus advertising contract for all buses in the Sydney Metropolitan regions after winning a competitive tender.
The win extended JCDecaux’s Transit reach across the whole of Sydney Metropolitan regions into LGAs including the Northern Beaches, the Hills District, Campbelltown, Liverpool, and Camden, with JCDecaux overseeing advertising for a fleet of over 3,200 buses
The Sydney Metro's City & Southwest line, due to become operational in early August, is currently awaiting a new open date while the national rail safety regulator gives its final approvals, per the ABC.
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