Net media revenue in the out-of-home (OOH) industry increased 11.9% to $543.5 million in the half year compared to the same six months in 2022, according to the Outdoor Media Association (OMA).
Digital out-of-home (DOOH) revenue accounted for 68.1% of total net media revenue year-to-date, an increase over the recorded 58.7% for the same period last year.
Previously released revenue figures have been adjusted to reflect changes in the OMA membership up to May 2023.
Half-year net media revenue category figures are provided from 2022 to capture the growth of the industry including OMA membership up to May 2023:
Category figures 2023:
• Roadside Billboards (over and under 25 square metres) $236.4 million
• Roadside Other (street furniture, bus/tram externals, small format) $124.7 million
• Transport (including airports) $62.3 million
• Retail, Lifestyle and Other $120.1 million
Category figures 2022:
• Roadside Billboards (over and under 25 square metres) $ 224.5 million
• Roadside Other (street furniture, bus/tram externals, small format) $ 107.1 million
• Transport (including airports) $ 40.0 million
• Retail, Lifestyle and Other $ 114.1 million
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