oOh! has signed an exclusive content partnership with Tennis Australia for the 2023 Australian Open.
The deal will bring all the action from January’s open, one of the tennis world’s four Grand Slams, to more tennis fans with live scores and full-motion highlights, connecting advertisers to audiences.
The partnership builds on oOh!’s agreement with the AFL to amplify live scores, video, news and photos from the 2022 AFL Toyota Finals Series.
Reaching more than 80% of Australians, the content was supported by an Australian OOH media first that included in-vision brand sponsorships from leading advertisers.
oOh! has also joined forces with Broadsheet to deliver content hyper-targeted to CBD locations across oOh!’s office network.
Following the announcement of a multi-year partnership with News Corp Australia, oOh! announced at its Outfront today that breaking, lifestyle, sport and business news from mastheads including news.com.au and The Australian is now live across the oOh! digital network, with the Herald Sun and The Daily Telegraph to follow in 2023.
Leveraging oOh!’s national scale in metropolitan and regional locations, this bespoke, localised and contextually relevant content and exclusively created video, is running in real-time rotation, seven days a week, with advertising across oOh!’s Road, Street Furniture and Retail Cafe, Fly, Office, Study and Venue environments, with an estimated reach of 15.5 million people each month.
Neil Ackland, chief content, marketing and creative officer at oOh! said: “This year, oOh! launched a comprehensive strategy to be the premier Out of Home media company for distributing contextually relevant content from the leading news, sport and lifestyle brands to audiences across Australia.
“The partnerships with News Corp Australia, AFL, Tennis Australia and Broadsheet not only deliver for audiences who are on the move, but enables advertisers and brands to connect with them in unique and innovative ways.
“oOh! is investing in developing proprietary, first to market technology and platforms that drive our digital first future and will continue to bring best in class content to Australians, creating new opportunities to capture attention at scale, making public spaces better and brands unmissable.”
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