The City of Parramatta has chosen oOh!media for its out of home street furniture network following a competitive tender.
oOh! will continue to manage the installation, cleaning, maintenance and advertising services for Parramatta’s hundreds of bus shelters as part of the renewed long-term agreement.
oOh! will also invest in a digital screen upgrade program, enhance existing bus shelters and introduce new advertising opportunities for brands to connect with audiences at scale.
Parramatta has an economy at $32.3 billion and a population that is predicted to increase to 450,000 by 2050.
oOh! will refurbish more than 200 bus shelters and install new greenfield sites featuring double-sided digital panels under the new agreement.
Freestanding digital screens will be added to major pedestrian thoroughfares throughout the CBD, further increasing the network’s reach and Council will also have the ability to deliver community messaging across oOh!’s digital assets.
oOh!media chief commercial operating officer Robbie Dery said Parramatta is one of the fastest developing business and cultural centres in Australia.
“We’re delighted to continue our partnership with the City of Parramatta to deliver best-in-class Out of Home infrastructure,” Dery said.
“Our significant investment in digital upgrades and new free standing digital assets in key CBD locations in the heart of western Sydney will provide unrivalled opportunities for advertisers to connect with its rapidly growing and increasingly affluent population at scale, making public spaces better to commuters and visitors and brands unmissable.”
This latest major contract win for oOh! follows the reappointment by Victoria’s Department of Transport and Planning for Australia’s largest single street furniture contract that stretches across metropolitan Melbourne, the newly launched Sydney Metro and the Woollahra, Waverley and Northern Beaches Councils.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.