oOh!media unveils Perth's first 3D anamorphic display

3D Anamorphic out-of-home has made its debut in Perth.

oOh!media has launched at its Yagan Square site in a partnership between creative and innovation hub POLY and Scitech for the inaugural campaign.

Yagan Square becomes the latest full motion 3D Anamorphic site from oOh!, joining The Bourke in Melbourne - a six-storey high 3DA screen and the largest outdoor animated site in Australia, and The Macquarie Centre located on Sydney’s North Shore.

To mark the launch, POLY collaborated with Scitech, a not-for-profit that brings engaging and entertaining science experiences through its Scitech Discovery Centre and to people across Western Australia.

POLY production and content director Richard Moore said oOh! continues to invest in adding scalable 3D and 3DA technology to the digital network across Australia.

"It maximises creative impact, capturing significantly more attention than static digital creative, to make brands unmissable," he said.

“We’re excited to have partnered with Scitech, this campaign is a great example of collaboration between the creative agency, client, media agency and media provider.  The interactive visuals created for the campaign are a perfect choice to showcase its arrival in Perth.”

The campaign for Scitech’s ‘Human Potential’ exhibition, imagined by Initiative, developed by creative agency RARE and built by Last Pixel, is the first advertiser to feature on oOh!’s inaugural 3DA site in Perth’s city centre.

Scitech marketing manager Lina Rudinskaite said the centre has been waiting for 3DA in Perth for a long time.

"To be the first to experience this technology that brings our Scitech exhibition visuals to life is incredibly unique and a powerful new way to engage with our audience," she said.

Large format digital OOH screens are 35% more likely to capture attention, with iconic locations driving a 27% greater emotional response compared to standard large format screens.

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