oOh!media has launched a full-motion immersive digital walkway at Melbourne’s Tullamarine Airport.
Measuring the same length as an Airbus A350, the floor to ceiling installation stretches 66 metres in length and is 2.25 metres high, commanding the final touchpoint before Duty-Free.
The launch advertising partners include Commonwealth Bank, Vodafone and more.
oOh!media's chief revenue and growth officer, Paul Sigaloff, said the sheer size of the digital immersive experience at Melbourne Airport makes this the perfect canvas for brands to create a positive first impression with international visitors and Aussies returning home.
"This is yet another exciting leap forward for oOh!’s Melbourne network, offering brands a unique opportunity to connect with audiences at scale," he said.
"We’ve already seen a strong demand from brands eager to make an unmissable impact including Commonwealth Bank, Vodafone, and more."
In November last year oOh! launched the ‘Queen Victoria’, one of the largest airport billboards in the Southern Hemisphere, greeting travellers heading to and departing from the airport on the busy Tullamarine Freeway.
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