oOh!media has rolled out a full-motion dynamic broadcast screen at Claremont Quarter, a premium retail and lifestyle destination.
Claremont Quarter, to the west of Perth’s CBD, is a prestigious luxury-focused shopping environment comprising more than 120 high-end retailers and boutique brands giving advertisers access to affluent and professional audiences.
oOh! struck a long-term partnership with Claremont Quarter in 2021, the first time the centre has partnered with an Out of Home media company.
Nine new premium digital screens have been installed, with the large format, fully animated portrait digital screen the latest investment by oOh! that will deliver contextually relevant content and connect audiences with advertisers in a high dwell retail destination.
Claremont Quarter further consolidates oOh!’s large format retail screen network in Perth and its surrounds, which also includes Lakeside Joondalup Shopping City; Ocean Keys Shopping Centre; Karrinyup Shopping Centre; Raine Square; DFO Perth; Morley Galleria; Ellenbrook Central; Rockingham Centre and Mandurah Forum.
Cathy O’Connor, CEO of oOh! said: “As we continue to invest in scaling our digital network, this new premium asset at the Claremont Quarter rounds out broadcast coverage of our fully animated large format screens across Perth and further strengthens our retail dominance in Western Australia.”
Mark Treasure, sales director for WA at oOh!media, said: “This new full-motion screen complements our existing nine digital screens at Claremont Quarter to give advertisers and brands the reach to connect with high income customers at a prime location.
“In addition, the data and insights capabilities we offer with Better Ways to Buy which matches 500 buyer segments with each of our locations, enables oOh! to drive stronger returns on marketing investment.”
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