oOh!media has signed an exclusive out-of-home (OOH) content partnership with the AFL to broadcast live scores, results, pictures, articles and video highlights from this year’s Toyota AFL Final Series.
Advertising partners, ncluding Pepperjack, will have commercial messaging integrated into dynamic AFL content.
The content program, running seven days a week, will feature across oOh!’s Retail, Street Furniture, Rail, Office, Billboards, Café, Study and Venue digital assets to extend the conversation beyond the games. oOh! has developed a proprietary platform to broadcast live scores and final results across the digital network as they happen.
Neil Ackland, chief content, marketing and creative officer at oOh!, said: “Sport is our national pastime and we’re bringing Australia's largest Out of Home company and the AFL, Australia’s most watched sporting code, together to give AFL fans all the key highlights and real-time excitement of the Toyota AFL Final Series.
“The scale of our network enables oOh! to connect the AFL with existing and potentially new fans via dynamic sport content on digital Out of Home screens with research showing dynamic is five times more engaging and increases screen attention by more than 60 percent.”
Kylie Rogers, executive general manager customer and commercial for the AFL, said: “The partnership with oOh! makes footy accessible to more people, and we’re excited to add another touchpoint for fans to experience our great game, during what will sure to be one of the most exhilarating finals series yet.”
The AFL agreement is the latest announcement in oOh!’s content strategy and follows its multi-year partnership with News Corp to deliver breaking and general interest news, lifestyle, sport and business articles, alongside exclusively created video content to OOH audiences from mastheads including The Australian, news.com.au, the Herald-Sun, and The Daily Telegraph.
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