oOh!media has revealed its advertising launch partners for the digital Woollahra OOH Street Furniture network.
Luxury brands including JLR Australia, MECCA, and LVMH’s prestigious brands Tiffany & Co., TAG Heuer, and Fendi are debuting across the LED screens.
The screens, powered by renewable energy, and are located in 10 affluent eastern suburbs including Double Bay, Bellevue Hill, Darling Point, Point Piper, Vaucluse, Paddington, Woollahra, Watsons Bay, Rose Bay and Edgecliff.
oOh! won the long-term contract from Woollahra Council in July last year.
“Woollahra represents an exciting milestone for oOh! and marks the first phase of our Premium Sydney network vision," said Paul Sigaloff, chief revenue and growth officer.
"We’re delighted to welcome luxury brands such as, JLR, Tiffany & Co.,TAG Heuer, and Fendi as launch partners. They understand the value of the audience, and their swift involvement reflects our ongoing commitment to deliver cutting-edge Out of Home advertising solutions for all brands.”
JLR Australia is running its 2024 Range Rover Sport campaign for the first time.
"The Range Rover Sport redefines luxury, and it’s fitting that we are launching this new campaign in the exclusive Woollahra district where many of our valued clients live and work," said Rowena Vas, head of communication.
“We are thrilled that our digital campaign will be powered by 100% renewable energy, which is in line with our 2030 sustainability targets.” Rowena Vas, head of communication."
The network offers access to high value audiences with a median salary of $250,000 and property prices 3.7 times higher than Sydney’s median.
The network of new bus shelters and refurbishment of existing non-heritage sites, funded by oOh!, is the first street furniture network in the local government area.
Woollahra is the first stage of oOh!’s Premium Sydney OOH network that will also encompass the new Sydney Metro City and Martin Place Retail precinct.
Sydney Metro City includes eight new strategically positioned CBD stations - Barangaroo, Martin Place, Gadigal (Pitt Street), Crows Nest, Victoria Cross (North Sydney), Waterloo and new Metro platforms at Central and Sydenham.
The Martin Place Retail precinct will be the new home to Macquarie’s global headquarters and features vibrant and diverse retail and premium dining spaces and a new underground connection for Martin Place Station customers.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.