Cathy O'Connor, the CEO of oOh!media, is the first speaker to be announced for the World Out of Home Organization's 2025 Annual Congress in Mexico City June 4-6
She will explore the growth of retail media and its opportunities for the industry.
oOh!media launched retail media division reo in 2023 to partner with retailers to build and monetise their omni-channel retail media networks, complementing oOh!media’s retail OOH offering of over 4,000 screens in more than 450 retail centres.
Clients include leading ANZ retailers Officeworks, Petbarn, The Warehouse Group and Australia Post.
O'Connor was appointed CEO in 2021. Before oOh!media, she led Nova Entertainment as CEO for 12 years.
She chairs the Sony Foundation, serves on the board of the Outdoor Media Association, is a member of Chief Executive Women (CEW) and has been a member of the Commercial Radio Australia Board.
"Cathy O'Connor is one of today's ground-breaking media leaders, seeing the bigger media picture as well as the particular issues of OOH,” said WOO President Tom Goddard.
“Retail media is one of the key growth drivers for OOH now and in the future and there could be no better guide to its opportunities and challenges."
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