oOh!media has revealed an enhanced approach for advertisers and agencies during a national tour with chief revenue officer Mark Fairhurst and CEO Cathy O’Connor.
oOh! shared a series of initiatives, including simplified modular planning investment levels which align with campaign objectives.
The company has curated more than 30 data informed inventory pools so clients can optimise their campaigns.
Through oOh!’s OOH partnerships with Coles360 and Westpac DataX, oOh! has enabled better campaign activation and measurement, allowing advertisers to choose their objectives - reach, proximity, point of interest, premium, or high impact - and select their audience and investment size.
The importance of creativity was also emphasised, backed by research from Analytic Partners, which shows that 41% of campaign effectiveness can be attributed to creative.
Fairhurst said the national tour has been a great opportunity to catch up with senior marketers and agency leaders around the country, listen to their needs and share the exciting changes happening at oOh!.
"There is real momentum within the business, with new, high-impact and premium assets being added to our network, new streamlined processes in place to accelerate more efficient and timely responses and an experienced, engaged sales team that's ready to achieve the right strategic Out of Home solutions to make brands unmissable," Fairhurst said.
O'Connor said the company of focused on making marketing simpler, faster, and smarter for brands to access data-driven capabilities.
"The conversations with senior advertising executives have reinforced the role Out of Home plays in today’s media mix, and we look forward to working more closely with our partners to drive results in new and innovative ways," O'Connor said.
“We continue to invest in energising our go to market and unlocking the full potential of our network."
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