oOh!media has renewed a multi-year contract with VicTrack which will incorporate several new digital developments in Victoria.
The long-term agreement with VicTrack, which owns Victoria’s rail transport land, assets and infrastructure, includes multiple existing large format classic sites at locations in Bendigo and Ballarat, gives oOh! the ability to build new digital locations in key population centres across the state.
Robbie Dery, chief commercial operating officer, oOh! said: “oOh! continues to strategically invest in growing our unique network reach, delivering audiences at scale for brands.
"We’re delighted that our partnership with VicTrack, which has been built over many years, has been extended. This ongoing relationship, combined with our unrivalled market experience, places oOh! in good stead moving into 2023.”
oOh! is also delivering five new large format digital sites to its network in December. All five large format sites are in high traffic locations on busy roads and freeways in South Melbourne, Burnley, Seaford and Hallam, as well as Warrnambool.
Michael Cali, national commercial director, oOh!: “oOh! works collaboratively with commercial partners to ensure the delivery of quality assets in the right locations.
"The addition of five large format digital sites in regional and metro areas rounds out another successful year of growth for our billboard offering.
"Moving into 2023 we have a full pipeline slated for Large Format across metro and regional markets continuing our commitment to deliver more options for advertisers to reach audiences at scale and make their brands unmissable.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.