oOh!media has signed advertisers, including Nine Entertainment, to deliver key highlights of this year's Australian Open to Out of Home audiences across Australia.
oOh! announced a content agreement with Tennis Australia at its Outfront in October to provide real-time scores, video highlights and fan moments from Australian Open 2023 to more Australians than ever before.
oOh! is using its proprietary technology to broadcast live scores from the first Grand Slam of the year across oOh!’s national digital screen network in seconds, alongside in-vision brand sponsorships.
Tim Murphy, chief sales officer at oOh! said: “As Australians head outdoors during the summer, oOh! will keep tennis fans up-to-date with all the excitement and drama from the Australian Open, one of the world’s major sporting events.
"We are delighted to have oOh’s advertisers Nine Entertainment and Michael Hill Jewellers recognise the effectiveness of Out of Home in connecting audiences on the move and at scale, by displaying their messages alongside the latest scores, and highlights from the two-week festival of tennis.”
Cedric Conelis, Tennis Australia chief revenue officer, said: “This collaboration with oOh! further demonstrates Tennis Australia’s and the Australian Open’s willingness to continue to innovate and bring our fans new experiences. We are excited to bring the AO action to people no matter where they are across the country.”
The agreement with Tennis Australia follows a partnership with the AFL to amplify live scores, video, news and photos from last year’s AFL Toyota Final Series which reached more than 80 percent of Australians.
oOh! has also collaborated with Broadsheet to serve hyper-targeted information on the best entertainment, dining and cultural experiences across state capitals on the oOh! Office network, as well as partnering with News Corp Australia to broadcast breaking, lifestyle, sport, business news and bespoke videos from mastheads including news.com.au and The Australian.
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