oOh!media has appointed Yahoo's Paul Sigalof to the newly created role of chief revenue and growth officer.
At the same time oOh!’s chief sales officer, Tim Murphy, will leave the company in the coming months to pursue other career opportunities.
Sigaloff has spent more than 20 years at leading Australian, UK and global media brands, transforming legacy businesses into future focussed, digitally enabled ones, heading sales teams to drive growth, and building a deep understanding of complex media channels and audience engagement.
Most recently as VP head of APAC at Yahoo!, Sigaloff was responsible for launching Yahoo! in Australia and New Zealand following the demerger between Seven West Media and Yahoo! and leads the advertising technology business across Australia, China, Hong Kong, India, Japan, New Zealand, Singapore, Taiwan, and Southeast Asia.
Sigaloff said: “What once could be called a traditional advertising medium, Out of Home is innovating at speed. Under Cathy’s leadership, oOh!’s strategic direction aligns directly with my background with legacy and tech-driven media, and there are significant opportunities to grow the business across all areas.
"Along with oOh!’s sales teams, which happen to be some of the best working in media, I’m excited to bring my experience to help transform oOh! across its go-to-market and product strategy to realise these ambitions.”
Reporting to CEO Cathy O’Connor, Sigaloff will oversee all product strategy, sales and revenue operations. Sigaloff will also oversee the connected platform strategy to ensure oOh! develops its technology and processes in line with the needs of the customer.
O’Connor said: “Paul is a strong strategic thinker with a track record in growing media brands, developing new markets and delivering revenue outcomes across technology-driven environments.
“His appointment aligns with our strategy to provide advertisers and agencies with a frictionless ecosystem and to further capitalise on the significant growth opportunities that exist within the OOH sector, particularly in the areas of programmatic and digital.
"I’m delighted to welcome someone of Paul’s calibre to the oOh! team and look forward to working with him to realise our vision.”
Sigaloff joins oOh! on May 15.
O’Connor said: “We have been in discussions with Tim recently about his role within the company. We respect that he has decided that it’s time for a break before he considers his next opportunity, outside of oOh!
“Tim has been a popular and long serving member of the oOh! team for over 16 years. We would like to thank him sincerely for his outstanding contribution to the company and wish him the best for the future.”
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